Netflix is officially branching out into fitness content, as the company announced today that it will be streaming Nike Training Club classes next week. The streaming service will release a total of 30 hours of training sessions in two separate batches. The programs, which include workouts for all fitness levels, are available in multiple languages on all Netflix plans.
The first series of fitness classes will launch on December 30 and the second series will be released in 2023. A total of 45 episodes will be part of the first series, which will include the following classes: Kickstart Fitness with the Basics, Two Weeks to a Stronger Core, fall in love with Vinyasa Yoga, HIT & Strength with Tara and Feel-Good Fitness. Once the classes are released, Netflix users can search for “Nike” to access them.
For those unfamiliar with the Nike Training Club app, it offers a range of options for people of all fitness levels, including strength training, yoga, and high-intensity workouts led by Nike’s certified trainers. Nike Training Club can be compared in some ways to Apple Fitness+ or Peloton.
“It’s not always easy to motivate yourself to exercise, but the ability to feel the burn and then jump right into one of your favorite shows has a certain appeal,” the company wrote in a blog post. “And now, that’s exactly what you can do.”
This latest move by Netflix marks yet another way the streaming service is branching out from its core business of TV shows and series. The past year saw the company delve into the world of gaming with the launch of Netflix Games. Now we’re seeing another departure from its core business as the streaming service begins to test the waters with fitness content.
The timing of its release is probably no coincidence either, as people all over the world will soon be working out their New Year’s resolutions. Given that Netflix already has a significant user base, the streaming service may be able to entice people to try out fitness content directly on the platform they already frequent.
It’s worth noting that the launch won’t be Netflix’s first foray into health-related content, as the streaming service launched mindfulness and meditation content from Headspace last year.
Depending on how successful the launch is, Netflix may decide to add even more fitness content to its platform, such as Apple Fitness+ and Peloton. Beyond that, it may even decide to produce its own fitness content if it can get enough people to see it as a viable option when it comes to fitness.